What Customers Value Most

High-performing companies obtain positive results - revenue growth, increased customer satisfaction, and improved profitability - by beginning their process improvement with the most vital processes of all... those that touch their customers . From customer order fulfillment, billing, and complaint systems to account management and sales force management, What Customers Value Most focuses on the many ways organizations reach out and touch their customers, and explores exactly how they can improve the processes behind this contact. This practical book focuses on activities that can and should be undertaken within your organization in order to become What Customers Value Most - a company that is easy to do business with. The classic slash-and-burn reengineering of decreasing costs, cutting the fat, downsizing, and outsourcing provides only a temporary advantage in the marketplace. But focusing process improvement on What Customers Value Most results in lasting business transformation: satisfied customers, increased revenue, and improved profitability. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.